The Away Game
Branded or Sponsored Content - Single
There's only one ice hockey team in Kenya: the Ice Lions. Unfortunately, as much as they love the sport, they have nobody to play. Tim Hortons brought them to the birthplace of hockey, Canada, for their first-ever game. But, they didn’t just get an opponent. They also got new equipment and two special teammates – NHL superstars, Sidney Crosby and Nathan MacKinnon. This once-in-a-lifetime experience left the Ice Lions emotional beyond words and resonated throughout Canada and the world.
Winner: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Gerald Kugler, Rodger Eyre Art Director: Michael Siegers Writer: Jonah Flynn Agency Producer: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti Account Team : Hilary Roberts, Mike Johnson, Kayla MacDonald Strategic Planner : Tim Hopkins, Sean Bell Client: Tim Hortons, Ricardo Azevedo, Jorge Zaidan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield, Christy Rae Clem, Julie Granger, Mackenzie Biddie Marketing Consultant: Forbes Sports Marketing, Rob Forbes Media Agency: UM Media Agency Planner: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik PR Agency: North Strategic, Citizen Relations PR Agency Planner: Amy Shanfield, Sarah McConnell, Angie Lamana, Sean Citrigno, Ciara O’Riordan French Partner Agency: The French Shop Production House: Artifact Nonfiction, Zulubot Director: David Grabias Production House Producer: Bryce Brentlinger Executive Producer: Anne Edgar Director of Photography: John Minh Tran Second Camera: Scott Burton, Chris Goll Segment Producer: Courtney Dickson Kenya Producer: Anita Kasera Sound: Alex Chege, Nick Davey First AD: Scott Weatherall Video Post Facility / Editing Company: Zulubot Editor: Jay Baker Assistant Editor: Jessie Posthumus Post-Production Company: Alter Ego Compositor / Online / Senior VFX Artist: David Whiteson Colourist/Transfer: Eric Whipp Post Producer: Julie Neff, Hilda Pereira Audio Post Facility/Music House: Eggplant Music & Sound Audio Director: Adam Damelin Music Composer: Adam Damelin, Iain Gardner Producer: Nicola Treadgold Engineer: Nathan Handy Ad Agency: Zulu Alpha Kilo