The Black Elevation Map
Experimental/Artistic - Single
2022
Performance Art, Toronto, ON
t: 416-594-6411
e: hellotoronto@performanceart.com
w: performanceart.com
The Black Elevation Map is an immersive digital experience that re-imagines the American landscape by visualizing the heights of The Culture as elevation. The platform takes cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the United States. The greater the density of data, the higher the elevation.
Client: Black & Abroad, Eric Martin, Kent Johnson
Ad Agency: Performance Art
Chief Creative Officer: Ian Mackenzie
Associate Creative Director: Pedro Izzo, Benson Ngo
Copywriter: Hemal Dhanjee, Tobi Adebowale, Paula Purdon, Jasmine Mans
Strategist: Leandra Legendre, Simran Kaur, Eli Ferrara, Cassandra Cervi
Experience Delivery Lead: Nzegwhua Anderson
Sr. Experience Designer: Joe Szabo
Experience Designer: Leon Mullings
Executive Creative Director: Colin Craig
Studio Designer: Emily Plewes
VP, Strategy: Kirk Linkletter
SVP, Head of Strategy: Priyanka Goswami
Program Manager: Kaylen Dillon
Digital Producer: Darwin Garcia
SVP, Managing Director: Jordan Dinning
Account Supervisor: Ricky Gunawan
Account Director: Jon Rae
VP, Technology: Stuart Cheesmond
Technical Solutions Consultant: Suraj Patel
Group Director, Product Development: Arnaud Icard
Lead Developer: John Iacoviello
Full Stack Developer: Cody Schreiber
Interface Developer: Heung Lee
Sr. Technical Architect: Valerian Nasqidashvili
Quality Assurance Lead: Natalia Zadorozhna
Quality Assurance Analyst: Nataliya Vislyanska
Solutions Consultant: Kaivalya Kashyap
Analytics Manager: Anil Iqbal
Jr. Analyst: Shaista Meghji
Analytics Analyst: Abdul Dau
Consultant: Gigi Basanta
Chief Operations Officer: Elizabeth Sellors
Chief Executive Officer: Andrea Cook
Type: Vocal Type Co.
Designer: Tré Seals
Production House: Alfredo Films
Director: Kelly Fyffe-Marshall
Director of Photography: Shivam Pandya
Producer: Alex Henry, Holly Rowden
Editor: Michael Ofori-Attah
Online: Alter Ego
VFX Executive Producer: Hilda Pereira
VFX Producer: Andrew Tavares
Motion Designer: Rob Fisher, Ian Flaig
Colourist: Conor Fisher
Colour Assistant: Daniel Saavedra
VFX Artist: Joel Osis
VFX Assistant: Victoria Gaston
Audio House: TA2 Sound + Music
Audio Director: Simon Jain
Project Manager: Heather Ngo
Audio Engineer: Dean Metherell
Assistant Audio Engineer: Justin Poon
Creative Director: Steve Gadsden
Media Agency: Initiative Canada
Chief Strategy Officer: Nish Shah
Director, Communications Design: Lara Senbanjo
Director, Strategy: Christian Kern
Performance Marketing: Reprise Canada
Head of Content: Cynthia Steele
Sr. Director, Strategy & Social Commerce: Tyler Dmytrow
Audience: Kinesso
SVP, Global Client Solutions: Wendi Dunlap
Director, Audience Solutions: Mandy Wong
Manager, Audience Solutions: Rory Materson
Agency Partner: Meta
Creative Agency Partner: Kayla Osmond, Katie Wall
Creative Director: Scott Drey
Creative: Michael Dooley
PR Agency: Glossy Inc.
PR: Shannon Stephaniuk
Winning Website: blackelevationmap.com