The Brave List

Experiential/Event - Series


Cossette Communication, Toronto, ON

Chief Creative Officer: Peter Ignazi Executive Creative Director: Jaimes Zentil Creative Director: Anthony Atkinson Associate Creative Director: Alyssa Graff, Dana Ciani, Andy Ng, Kay Benedek Art Director: Alyssa Graff, Andy Ng Copywriter: Dana Ciani, Kay Benedek Agency Producer: Tiffany Ling VP, Group Business Director: Tyler Robson Group Business Director: Carmen Steger Account Supervisor: Alex Hughes VP, Strategy: Denika Angelone, Geraldine Tixier Sr. Strategist: Bella Iannetta Jr. Strategist: Stephen Pace Media Agency: OMD PR Agency: Citizen Relations Production House: Scouts Honour Music & Audio: Rajakovic Electric VFX: The Vanity Client: SickKids Foundation

While most kids worry about The Naughty & Nice List around the holidays, SickKids patients are busy worrying about much more. This year, we let Santa cover the naughty & nice, and asked consumers to take care of the brave. The Brave List is a new holiday list made to recognize their courage. Every SickKids patient, new & old, earns their place the moment they walk through the hospital doors. The Brave List, reminded consumers that at SickKids, there is no naughty or nice - there is only the brave.