Otis Corporate Identity

Student Design (print & collateral) - series

2004

OCAD
t: 416-818-1863
e: aimeegraphics@hotmail.com

School: Ontario College of Art and Design Program: Graphic Design Student: AimÈe Chan

Otis Elevator Company is the world's largest, most well known and leading manufacturer and innovator of elevators. The design is based on the notion of kinetic energy, elevator experience and vertical motion. The logo is easily reproducible, reflects the company's true nature and exerts a sense of mechanism, stability and constant motion.