The Broken Bride Registry
Experiential/Event - Single
Maria Gonzales (UNION Advertising Canada LP)
Winner: UNION Chief Creative Officer: Lance Martin Creative Director: Rica Eckersley, Adam Thur Art Director: Adam Thur Copywriter: Rica Eckersley Strategist: Maxine Thomas Director of Strategy: Josh Hansen Managing Director: Catherine Marcolin VP, Integrated Production: Jennifer Dark Director, Digital Production: Jan Kanhai Back-end Developer: Aleksander Shumanov Front-end Developer: Alfe Clemencio Account Director: Kristine Lafreniere Account Manager: Beatrice Dauphinais-Bourque Client: Interval House Production Company: Heyd/Saffer Films Post-Production: Married to Giants Sound Designer: Berkeley Inc.
To highlight that marriage is often when abuse begins, Interval House created The Broken Bride Registry, stocked with items like Jealous Rage Bandages and the Cigarette Burn Cream. It launched at Canada's largest bridal show. Here, brides-to-be could use a scanner to unlock true stories of abuse, and add Interval House to their own registry.