The Climate Change Effect

Experiential/Event - Single

2019

Rethink
w: rethinkcanada.com

By 2050, global temperatures will rise by 4° Celsius. But that's intangible and hard for people to understand. And, it's easy for businesses to ignore. Especially when it could hurt the bottom line. So, we brought climate change to life in IKEA. We shut off the temperature regulating system to raised temperatures to predicted levels. It was hot, uncomfortable, and vastly different from the usual pleasant IKEA experience. But it also made the issue unavoidable.

Winner: Rethink
Client: IKEA Canada
Creative Director: Mike Dubrick, Joel Holtby, Aaron Starkman, Chris Staples, Ian Grais
Art Director: Joel Holtby
Writer: Mike Dubrick, Gabrielle Elliot
Designer: Jake Lim
Producer: Alex Butt
Strategy: Sean McDonald
Strategist: Stacy Ross
Ad Agency: Rethink
Production Company: Studio M
Director: Bryan Reid
Editor: Joey Whitelaw
Director of Photography: Christian Beilz
Line Producer: Heidi Burbela, Maureen Riley
Post-Production: Rooster Post
On-Line: Fort York VFX
Grading: Alter Ego
Audio House: Grayson Matthews
Account Director: Sarah Riedlinger
Account Manager: Becky Rudson