The Donated Commercial
Copywriting Broadcast - Single
DonerNorth, Toronto, ON
Chief Creative Officer: Lance Martin Executive Creative Director: Adam Thur, Rica Eckersley Creative Director: Jill Mack, Justin Turco Associate Creative Director: Lynn Sparrow Copywriter: Jill Mack, Lynn Sparrow Art Director: Justin Turco SVP, Integrated Production: Jennifer Dark VP, Production Services: Julie Riley Producer: Jon Lajoie Audio Editor: Doug Groves, Jon Lajoie President: Catherine Marcolin VP, Group Account Director: Olivia Damiani Account Coordinator: Kimberly Barton VP, Group Media Director: Cherie Raymond Media Director: Samantha Marion Client: Canada's Organ and Tissue Donation Community Audio House: Berkeley Inc.
Winning Entry: appliedartsmag.com/winners/radio/the-donated-commercial-w585/?year=2022
To demonstrate the benefits of organ donation, we created a radio spot made entirely from donated parts. Using 48 donated commercials, we reinforced how used parts can come together to create something completely new—just like organ donation.