The First Bibscount

Point-of-Purchase - Single

2022

Cossette, Montreal, QC

Ad Agency: Cossette Client: Metro Executive Creative Director: Anne-Claude Chénier Creative Director: Geneviève Duquette Associate Creative Director: Philippe Brassard Art Director: Marc-Antoine Vallée Copywriter: Raphaël Côté, Steven Morie, Philippe Brassard Director, Business Lead: Olivier Charbonneau Project Manager: Rosalie St-Cyr, ÉLyane Jourdenais-Lemaire Photography: Philippe Richelet, Béatrice Ouimet Production House: Septième Producer: Julie Beaudoin Bibs: Anthony Simoneau, John Bigsby

Every lobster lover knows you need a bib to truly enjoy your meal. Metro launched the Bibscount, the first wearable coupon that both your shirt and wallet will love.