The Micropedia of Microaggressions

Website/Microsite - Single


Zulu Alpha Kilo, Toronto, ON

Chief Creative Officer: Zak Mroueh Executive Creative Director: Stephanie Yung, Christina Yu Art Director: Andrea Por Writer: Christina Roche Designer: Jeff Watkins, Zoe Kim UX/UI Designer: Damian Simev Account Team: Rob Feightner, Karla Ramirez, Michael Brathwaite Strategy Director: Spencer MacEachern Sr. Community Manager: Adrian Ver Director, Digital Strategy: Patrick Henderson Executive Strategy Director: Sean Bell Agency Producer: Rebecca Adams, Kenneth Haz Production Director: Ola Stodulska Partner: Black Business and Professional Association, Canadian Congress on Inclusive Diversity and Workplace Equity, Diversity Institute, Ryerson University, Pride at Work Canada Studio Director: James Graham Developer: Jake Edwards, Kyle Collins, Ariana Emond Production Artist: Pavel Petriycki, Mila Lukezich, Cecilia Bernasch Production House: Zulubot Director: Barbara Shearer Production House Producer: Lauren Schell, Mitch Cappe, Adam Palmer, Jackie Pal Executive Producer: Tom Evans, Maggie Blouin Pearl Cinematographer: Greg Bennet Key Grip: Prassan Patel Editing House: Zulubot Editor: Jessie Posthumous, Felipe Chaparro, Jay Baker Animation: Ashlee Mitchell Post Producer: Sarah Dayus, Mariya Guzova Colourist: Felipe Chaparro Motion Graphics: Mike Sevigny Illustrator: Nabil Elsaadi Audio Social: Noah Mroueh Audio Production/Scoring: Pirate Toronto Engineer: Ian Boddy

Winning Entry: insight-ideas.com/2022/micropedia

The Micropedia is the world’s first encyclopedia of microaggressions. This judgment-free tool uses easy-to-understand definitions, real-world examples from news and pop-culture, and resources to explain the harmful impact of these everyday slights.