Cottonelle - Strokable Billboards
Offline Digital - Single
Company: Ogilvy Chief Creative Officer: Brian Murray Copywriter: Max OssRech, Pam Danowski Creative Group Head: Joe Morris Art Director: Heather MacDonald, Amy Fernandes Account Manager: Aviva Groll Account Supervisor: Samantha Weisbarth Planning Director: Michelle Lee Strategist: Robyn Hutman Video Producer: Eric Thompson Client: Therese Brisson, Mitch Faigan, Stephanie Zhuang, Ali Ruffo Media Agency: Alexia Gonsalves, Alana Karelson, Michaela Ryan, Fatima Ibrahim, Katherine Upton Media Vendor: Rouge Media Group, Apex Mobile
Winning Entry: fas15.com/showcase/StrokableBillboard
To show Canadians a new way of using Cottonelle Cleansing Cloths, we decided to talk about something no one likes to talk about: cleaning up before and after sex. To do that, we invited Canadians at Toronto Pride to get dirty with us by playing with Cottonelle Strokable Billboards, an engaging experience that rewarded people with a pack of Cottonelle for stroking our interactive installation.