The Patio Re-Training Program

Copywriting

2021

john st., Toronto, ON
w: johnst.com

Client: Boston Pizza Chief Creative Officer: Cher Campbell Creative Director: Cam Boyd Art Director: Michelle Orlandi Copywriter: Tim Morrison, Beatrice Rea Graphic Designer: Carol Hung Producer: Erin Feldman, Raquel Rose, Amalie Bruun, Mackenzie Goodwin, Natalie Cooper, Nicole Klug Chief Strategy Officer: Megan Towers Strategist: Daavi Wong Wolfson Group Business Lead: Ian Brooks Business Lead: Lindsay Day Account Supervisor: Kelly Brennan Account Coordinator: Bairavi Sripalan Associate Creative Director: Gabrielle Soucy-Girard Production Company: Partners Film Director: Ben & Dave Executive Producer: Aerin Barnes Editorial: Saints Editor: Cam Lasovitch Online: Darling Audio: Eggplant Music + Sound Illustrator: Cam Miller Printer: The Gas Company Wireframes: One Pixel Off Developer: Ahmed Wageh

As Canadians emerged from one of the longest pandemic lockdowns in the world, we were all excited to get back on a patio. Until we all realized we had forgotten what it's like to dine outdoors with strangers. That's why Boston Pizza, was compelled to reacquaint us all with the finer points of Patioing and created an exhaustive how-to re-training campaign that included TV, Social, digital, OOH, on premise, 72-page hardcover manual, and automated telephone helpline.