The Power of Words
Craft - Copywriting Radio - Series
Winner: Target Creative Director: Jason Hill Writer: Dave Sullivan Art Director: Jason Hill, Amanda Blackwood Account Director: Jane Hall Planner: Noel O'Dea
Perchance Theatre set out to demonstrate the power of words by taking a light-hearted look at the building blocks of language, dissecting the letters that make up the words - right down to their look and shape. The idea being, if a word can elevate a lowly letter, imagine what words can do in the hands of a poet like William Shakespeare. Better yet, imagine what words can do for an audience.