The Pride Shield

Experimental/Artistic - Single


We created the Pride Shield, in partnership with Émergence Foundation, for the International Day Against Homophobia and Transphobia. This custom-made 248-pound flag was crafted with 193 LGBT flags to show that despite recent progress, we still have to stand together to put an end to homophobia and transphobia.

Website: rethinkcanada.com
Winning URL: thisisourawardspage.com/prideshield_case

Company: Rethink Client: Émergence Foundation Creative Director: Nicolas Quintal, Ian Grais, Chris Staples Art Director: Maxime Sauté Writer: Xavier Blais, Greg Kieltyka Producer: Marie-Noëlle Rosso, Alexandre Caron, Jean-René Parenteau Strategist: Pascal Routhier Account Director: Alex Lefebvre Web Developer: Steve Lam Interactive Producer: Todd Harrison Production Company: Morrison Films, 1One, Consulat Director: Julien Hurteau Director of Photography: Mathieu ÉLie Colour / Grading: Simon Boissonneau Post-Production: Gabrielle Doré Sound Production: PO Rioux Flag Installation: Nicolas Bélanger Print Production: Martine Goyette Print Producer: Geneviève Croteau Photographer: John Londono Photo Assistant: Philippe Richelet Image Retouching: Valérie Laliberté, Béatrice Munn Hair/Makeup: Carole Méthot PR: TöK Communications, ÉRic Santerre, Samantha Williams