Richmond Centre: Pants

Newspaper Advertising - Single

2004

Jane Stevens
t: 604-687-7911
e: jane.stevens@ddbcanada.com
w: ddbcanada.com

Creative Direction: Alan Russell Art Direction: Lara Palmer Copywriting: Paul Little Print Producer: Sharon Craig Photography: Hans Sipma Photography: Christopher Wahl Client: Richmond Centre Ad Agency: DDB Canada Vancouver

We wanted to show the pride shoppers feel when they find an item they really love. That's when we thought , why not try and replicate the trophy photos fishermen and hunters take but with shoes and irons.

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