The Risk

Online Video Short - Single

2019

Rethink
w: rethinkcanada.com

We live in a culture that tells athletes to do whatever it takes to win, especially in sports marketing. But with 1 in 5 high school athletes suffering a concussion every year, The Ontario Government set out to change perceptions with a new concussion protocol called Rowan’s Law. To launch it, we took on sports marketing by creating a sports campaign of our own, that felt just like the others—at first.

Winner: Rethink
Client: The Ministry of Tourism, Culture & Sport of Ontario
Creative Director: Aaron Starkman, Christina Yu, Mike Dubrick, Ian Grais, Chris Staples
Art Director: Zachary Bautista
Writer: Andrew Chhour
Designer: Jake Lim
Producer: Heather Blom
Strategy: Sean McDonald
Strategist: Zach Simbrow
Grading: Alter Ego, Wade Odlum
Head of Production: Shelby Spigelman
Production Company: Scouts Honour
Director: Mark Zibert
Director of Photography: Mark Zibert
Line Producer: Rita Popielak
Casting: Jigsaw Casting, Shasta Lutz
Offline Post Production House: Married to Giants
Editor: Graham Chisholm
Assistant Editor: Shauna Dowie
Online Editor: Sean Cochrane
On-Line: The Vanity
Audio House: Grayson Matthews
Executive Producer: Kelly McCluskey
Account Director: Sarah Riedlinger
Account Manager: Megan Christopher
Ad Agency: Rethink