The Stage Zero Collection
Small Business - Single
2023
McCann Canada, Toronto, ON
t: 416-594-6000
e: mccanntoronto@mccann.com
w: mccann.ca
Chief Creative Officer: Josh Stein Chief Strategy Officer: AJ Jones Copywriter: Jon Dick, Elfreda Tetteh Art Director: Olivia Hashka Planner: Alexandra Montgomery Creative Director: Gail Pak, Mike Shuman President: Ryan Timms, Chris Pearen Designer: Johan Hogdahl, Pablo Rodriguez Account Supervisor: Navjot Kaur VP Director Production: Jacqueline Bellmore Producer: Laurie Filgiano, Sharon Nelson- Bailey, Leen Tangney Analyst, Business Insights and Data: Rachel Wilson Developer: Michael Harley, Nova Product VP Director of Digital Solutions: Andrew Brown Artist: Megan Campbell Doctor: Dr. Mojola Omole Production Company: Craft Toronto Head of Content: Travis Wood Director: Leen Tangney Editor: Rod Reano Animator: Jeromey Shannon Proofreader: Beverley Furer Audio Engineer: Dino Cuzzolino Director of Photography: Alex Tong Assistant Camera: Praven Yoganathan Post-Production Company: Nice Shoes Colourist: Tricia Hagoriles Design Studio: Spark Innovations Design Director: Chris Pearen Senior Industrial Designer, Design Manager: Bartek Zalewski Industrial Designer: Catalina Navarro, Asa Couture Owner: Garry Campbell Client: Love & Nudes Founder: Chantal Carter Web Developer: Chris Twizell PR Agency: Weber Shandwick SVP, Creative Planning: Becca Young VP, Client Experience: Cythina Reyes VP, Integrated Media Planning: Deane Code VP, Strategic Planning: Alicia Aleksandrowicz Associate, Client Experience: MacKenzie Sheridan Associate, Integrated Media: Kayne Alleyne-Adams, Ashley Mcfarlane, Florencia Cassagnet, Taya Lafontaine Senior Associate, Integrated Media: Krystal St. John
Winning Entry: heylookatourwork.com/StageZeroCollection
1-in-2 Black women don't know what breast cancer looks like, resulting in a 40% higher death rate than white women. Yet, nothing existed that showed breast cancer on darker skin shades. So, Love & Nudes, a lingerie brand by and for Black women, created The Stage Zero Collection – the world's first breast cancer self-examination tools designed for Black women.