The Unburnable Book

Promotional Collateral - Series


Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Penguin Random House, Jared Bland Chief Creative Officer: Aaron Starkman Chief Strategy Officer: Sean McDonald Executive Creative Director: Mike Dubrick Creative Director: Robbie Percy, Caroline Friesen Art Director: Caroline Friesen Writer: Robbie Percy Producer: Steph Walker-Wells, Alex Butt, AJ Merrick, Agnes Gilchrist Studio Director: Brad Kumar Studio Artist: Todd Bennett Digital Producer: Todd Harrison, Kyle Hicks Digital Designer: Dustin Gamble Developer: Steve Lam Production House: Asymetric Director: Brooks Reynolds Editor: Christopher Chang Director of Photography: Kiel Milligan Line Producer: Iseault McNamara Post-Production House: Saints Editorial Online: Darling VFX, Alexa Salsberg Online Assistant: Russell Hanson Grading: Kassi Bellamy Audio House: Oso Audio Audio Producer: Hannah Graham Audio Creative Director: Harry Knazan, Daenen Bramberger Engineer: Harry Knazan, Daenen Bramberger Group Account Director: Marie Lunny PR: Lianne George Editorial Lead: Lianne George Executive Producer: Evan Landry, Nick Burry, Mackenzie Goodwin, Emily McKay Producer: Morgan Campbell Pyrotechnics and VFX: Gustavo Franco Printer: Club Ink Printing and Props: Joe Scout Printing and Fabrication: The Gas Company Inc., Doug Laxdal, Jeremy Martin

Books are being banned and burned at an alarming rate. In response to this wave of censorship, we worked with Penguin Random House to create an unburnable edition of The Handmaid's Tale made entirely from fireproof materials. Then, we got Margaret Atwood to test it with a flamethrower.