Branded or Sponsored or Native Content/Ad - Single
Winner: DentsuBos Executive Creative Director: Travis Cowdy, Lyranda Martin Evans Associate Creative Director: Stefan D'Aversa, Phil Coulter Agency Producer: Tess Waisglass Client: Matt Kohler Account Director: Natalie Tom-Yew Account Supervisor: Hailey Filler Director: Andrew Worrall Videographer: Maciej Dolzycki, Sara Cornthwaite Editing Company: Saints Editorial Editor: Nancy Gidman-LaTorraca Video Editor: Emmett Maloney Sound Production: Justin Peterson Audio Producer: Brendan Quinn Colourist: Patrick Samaniego Consultant: Miles Savage Executive Producer: Tory Osler, Kailee Nowosad Producer: Alanna Humphrey
These days we’re able to skip annoying things like pre-roll ads. But millions of women in Africa walk hours a day for clean water. They can’t just skip it. To help Brita and Me to We’s campaign for change, we filmed a real woman’s daily walk for water, creating a 4 hour and 17 minute pre-roll ad. A button in the video prompted viewers to “skip” her walk which linked to Walmart.ca, where viewers could purchase a special Brita bottle - bringing clean water to a person in Africa for one year.