The Winter Lotus

PR/Influencer Campaign

2023

LG2, Quebec/Montreal/Toronto
t: 514-281-8901
e: concoursmtl@lg2.com
w: lg2.com

Ad Agency: LG2 Executive Creative Director: Geneviève Langlois Creative Director: Alexandre Jourdain Copywriter: Christian O’Brien Art Director: Gabrielle Turcotte Account Services: Claudia Trudeau Strategic Planning: Arnaud Mollé, Laura Danino Chief Creative Officer: Marc Fortin, Luc Du Sault VP, Executive Creative Director: Marilou Aubin VP, Strategy: Sophie-Annick Vallée VP, Account Services: Marie-Christine Cayer Client: Destination Québec cité Director: Robert Mercure Communication and Marketing Director: Philippe Caron Insights and Digital Marketing Director: Marie-Pier Larochelle Communication And Marketing Advisor: Julie Genest

Days after the Season 2 finale of HBO's hit show The White Lotus, Destination Québec cité pitched Québec City as the location for Season 3. The pitch – which was actually a travel brochure – went viral, catching the attention of the show's producers.