Timbiebs

Young Blood Integrated Campaign

2022

GUT, Toronto, ON
w: gut.agency

Young Blood: Daniel Zhang, Christopher Vena Executive Creative Director: Brynna Aylward Creative Director: Matthew Kenney, Frederick Nduna Art Director: Matthew Kenney, Daniel Zhang, Sophia Kossoski Copywriter: Frederick Nduna, Christopher Vena, Laura De Santis Designer: Monica Herrera Associate Creative Director: Alexander Allen, Andy Tamayo Head of Production: Renata Newmann Director of Production: Athena Kouverianos Sr. Producer: Kelly Mark Producer: Vivian Poon Business Director: Ryan O'Hagan Account Supervisor: Laura Cavalcanti Account Executive: Ali Joyaa Account Coordinator: Gurpriya Seth Chief Strategy Officer: Dino Demopoulos Social Strategy Director: Will Ramos Sr. Strategist: Gvantsa Datuashvili Sr. Content Strategist: Emily Barnes Content Supervisor: Chantal Legge Client: Tim Hortons Regional President: Axel Schwan Chief Marketing Officer: Hope Bagozzi Sr. Director, Marketing Communications: Solange Bernard Director, Marketing Communications: Dibba Iran-Parasti Sr. Manager, Media: Anthony Campos Director, Communications: Michael Oliveira Director, US Marketing Communications: Rebecca Eidelstein Sr. Manager, US Marketing Communications: Pamela Estupinan Entertainment & Media Company: SB Projects President: Allison Kaye Executive Vice President: Jules Ferree Production House: Boy in the Castle Director: Colin Tilley Head of Production: Cora Johnson Executive Producer: Jamee Ranta Line Producer: Clark Jackson Director of Photography: Elias Talbot Production Supervisor: David Cho Production Coordinator: Kevin Chang Talent: Justin Bieber, Eileen O'Connell French Talent: Thomas Derasp-Verge Audio House: Grayson Music Audio Director: Ryan Kondrat Engineer: Chris Masson Audio Executive Producer: Kelly McCluskey Music Supervisor: Rich Hamilton Post-Production House: Rooster Editor: Paul Proulx, Jordan Giles French Editor: Mariam Fahmy Executive Producer: Melissa Kahn Assistant Editor: Soch Nwakaeze, Austin Blackmore VFX House: The Vanity Executive Producer: Stephanie Pennington Producer: Nicole Labbe Colourist: Andrew Exworth Visual Effects: Sean Cochrane, Kaelem Cahill, Adam Silcox-Vanwyk, Andrew Farlow, Noah Matikainen Canadian PR: Craft Public Relations President: Lisa Pasquin Vice President: Ali Azzopardi Account Manager: Brontë Wright, Duncan Peng Account Coordinator: Robert Van Horne US PR: ABMC Vice President: Adrianna Lauricella Account Supervisor: Erika Berg Henty Sr. Account Executive: Tatum Treffeisen Media Agency: Media.Monks Team Lead: Christina Ho Sr. Account Manager: Daisuke Kazuya, Lajor Cole-Etti Project Lead: Gustavo Manrique Account Manager: Luke Rocks, Tiffany Ko Associate Account Manager: Sonia Kulkarni Media Agency: Horizon Media SVP, Business Solutions: Sheri Rogers Director, Business Solutions: David Mear Associate Director, Business Solutions: Tim Harris VP, Media Investment & Activation: Cobi Zhang Associate Director, Media Investment & Activation: Tanya Cross Supervisor, Business Solutions: Robyn Van Driel Supervisor, Media Investment & Activation: Daniel Sekulovski Assistant Strategist, Business Solutions: Chantal Khoury Buyer, Media Investment & Activation: Hayley Wilson, Jacob Lee Media Assistant, Media Investment & Activation: Balaj Qureshi Budget Analyst: Jan Nidoy French Production: The French Shop Account Director: Émilie Maranda Account Manager: Sabrina Desjardins Managing Director, Adaptation: Joëlle Fournier Adaptation Director: Valérie Forget Adaptation Copywriter: Brigitte Hébert-Carle Producer: Julie Lorazo French Audio House: Lamajeure French Casting: Denise Charest

In a bid to rejuvenate the brand, Tim Hortons partnered up with a Canadian icon and a long-time fan Justin Bieber. Together we co-created 3 new Timbiebs - Justin's take on the classic Timbits. We extended Timbiebs into a lifestyle launch and rounded out our offering with limited-edition merch featuring Tims heritage cues re-imagined in Justin's style. The fully integrated campaign launched across TV, OOH, Radio, Social, In-store, and Digital with over 300 digital channel placements.