Tough Turban: B2B Packaging

B2B Direct Mail/Collateral - Series


Zulu Alpha Kilo, Toronto, ON

Chief Creative Officer: Zak Mroueh Creative Director: Zak Mroueh Head of Design: Stephanie Yung Design Director: Dejan Djuric Associate Creative Director: Vic Bath, Dan Cummings Art Director: Vic Bath Copywriter: Dan Cummings Agency Producer: Laura Dubcovsky, Tim Lynch Account Team: Corina Wilkes, Karla Ramirez, Rob Feightner, Allison Diaz Mercado Strategic Planner: Spencer MacEachern Digital Strategist: Shaunagh Farrelly Client: Pfaff Harley-Davidson, Brandon Durmann, Melanie Somerville Product Design: Sparks Innovation 3D Artist: Fuze Reps, Pierre Bourjo Origami Artist: Peyton Leung Printer: Flash Reproductions Photographer: The Moto Foto, Dan Lim, Fuze Reps, Raina + Wilson, Arash Moallemi

Tough Turban is an impact resistant turban for Sikh motorcyclists. Our folded, origami-like packaging takes inspiration from the turban itself as a symbol of identity, with graphic patterns based on the protective materials inside of it.