Truck-Thru

Experiential/Event - Series

2019

FCB Canada
t: 416-483-3600
w: fcbtoronto.com

Fountain Tire tackled the trucking segment’s biggest problem: downtime. Even stopping for a coffee costs valuable time. Introducing Truck-Thru – a drive-thru truckers can truck-thru. Built along Canada’s busiest trucking routes, the Truck-thru served free coffee and snacks, saving fleets time and money while growing Fountain Tire’s bottom line.

Winner: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts
Group Creative Director: Matt Antonello, Noel Fenn
Copywriter: Shannon McCarroll
Art Director: Tayler-Lee Resar-Teese, Mark Mason
Producer: Christine Michalejko, Alex D'Avolio, Kat Stewart
Group Account Director : John Pace
Project Manager: Adrian Bailon
Chief Strategy Officer : Shelly Brown
Planning Director : Eryn LeMesurier
VP, Managing Director : Chris Perron
Production Company: Anthill Films, Fuel Content
Line Producer: Scott Jewett
Executive Producer: Ian Dunn
Director of Photography: Jason Manning
Camera/Lighting: Zach Rampen
Editing Company: The Editorial Factory
Editor: John Evans
Transfer Facility : Sim Post
Sales Director : James Murdy
Music House : Vapor RMW
Director: Ted Rosnick
Engineer: Ryan Chalmers
Print Producer: Bruce Ellis
Media Agency: Guru Media
PR : Covalent Communications