Experiential/Event - Series
Fountain Tire tackled the trucking segment’s biggest problem: downtime. Even stopping for a coffee costs valuable time. Introducing Truck-Thru – a drive-thru truckers can truck-thru. Built along Canada’s busiest trucking routes, the Truck-thru served free coffee and snacks, saving fleets time and money while growing Fountain Tire’s bottom line.
Winner: FCB Canada Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts Group Creative Director: Matt Antonello, Noel Fenn Copywriter: Shannon McCarroll Art Director: Tayler-Lee Resar-Teese, Mark Mason Producer: Christine Michalejko, Alex D'Avolio, Kat Stewart Group Account Director : John Pace Project Manager: Adrian Bailon Chief Strategy Officer : Shelly Brown Planning Director : Eryn LeMesurier VP, Managing Director : Chris Perron Production Company: Anthill Films, Fuel Content Line Producer: Scott Jewett Executive Producer: Ian Dunn Director of Photography: Jason Manning Camera/Lighting: Zach Rampen Editing Company: The Editorial Factory Editor: John Evans Transfer Facility : Sim Post Sales Director : James Murdy Music House : Vapor RMW Director: Ted Rosnick Engineer: Ryan Chalmers Print Producer: Bruce Ellis Media Agency: Guru Media PR : Covalent Communications