Truss Rolling Wrapping Paper

B2B Direct Mail/Collateral - Series

2023

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Partner, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Associate Creative Director: Hemal Dhanjee, Steve Lerullo Writer: Hemal Dhanjee, Matt Miller Art Director: Steve Lerullo, Tommy Yong, Lisa McCoy Account Executive: Julia Ovcjak EP, Producer: Clair Galea Producer: Katie Fowler, Kayan Choi, Alyssa Sinclair Production Company: Fuze Reps Photographer: Chris Robinson Assistant: Adam Coish Executive Producer: Nicole Gomez, Kristina Anzlinger, Lindsey Bates Prop Stylist: Cheryle Thompson Post-Production: Outsider Editorial Editor: Kelsey Dale-Mcgrath Music House: Vapor Music Creative Director/Engineer: Ryan Chalmers Public Relations: Agnostic President: Sarah Crabbe Senior Account Manager: Jessica Hoffeldt Director: Kate Nishida Client: Truss

People love gifting alcohol during the holidays. But nobody gives cannabis beverages, because they're covered in ugly warning labels. So, we introduced Canada's largest cannabis-infused beverage producer to the party by doing what we've always done with cannabis. We rolled them up, covering the unpresentable warning labels. Our custom-designed Rolling Wrapping Papers launched nationally in over 180 stores helping the brand take the crown when it came to cannabis beverage sales over the holiday.