Truth Boxes

Point-of-Purchase - Series

2023

Leo Burnett, Toronto, ON
t: 416-925-5997
w: leoburnett.ca

Ad Agency: Leo Burnett Toronto Client: Toronto Star President: Ben Tarr Co-Chief Creative Officer: Lisa Greenberg, Steve Persico Chief Strategy Officer: Tahir Ahmad Managing Director, Account Services: Natasha Dagenais Strategy Director: Pooja Beri Group Account Director: Kirk Round Account Supervisor: Simrath Singh Associate Creative Director: Natee Likitsuwankool, Appanna Chetranda VP, Co Production Director: Melanie Palmer Integrated Project Manager: Sama Karam Production Company: Get Wrapped Director, Product Management: Charlie Elliott Printing Company: Get Wrapped Owner: Niek Ermes Production Company: The Pub Productions Executive Producer: Terry Theofilactidis Photographer: Alex Chan Production House: Blue Noise Managing Director: Scott Walker Creative Director: Kendra Schumaker

Winning Entry: vimeo.com/850651888/9a4d1510bb

Seven unique Truth Boxes were created to shine light on topics over-indexing in importance to Canadians: - gunviolence, climate change, lack of accessibility, privacy violations, obesity care, economic turmoil and teen vaping.