Snickers Hater Bar
Direct Mail - Series
Company: BBDO Chief Creative Officer: Todd Mackie, Denise Rossetto Associate Creative Director: Derek Blais Copywriter: London Choi Planner: Tom Kenny Group Account Director: Caroline Kilgour Account Director: Stepanie Martins Account Supervisor: Jamie Faltl Studio: SGL Studios VP, Director, SGL Studios: Matt Eves Sr. Print Production Manager: Tom Burton, Robert Quan Sr. Production Artist: Jason Rooney
The Raptors were having their best season ever, but there was something odd going on in Toronto. As their success grew, so did the haters. The only explanation? Hunger. So, we took our iconic ‘Hunger’ bars and turned them into ‘Hater’ bars. Our goal was to feed the haters by making them eat their words - literally. Using Twitter, we turned real-time hate into real-life hater bars and shipped them out to all the haters.