#UNIGNORABLE - Domestic Violence
Out-of-Home - Single
Joel McCurdy (TAXI)
Winner: TAXI Executive Creative Director: Kelsey Horne, Alexis Bronstorph Art Director: Dan Cantelon Copywriter: Marc Levesque Designer: Rasna Jaswal Illustrator: Malika Favre Senior Integrated Producer: Cherie O'Connor Group Account Director: Adam Ball Account Director: Leigh Anderson Broadcast & Content Producer: Joan Digba VP, Head of Strategy: Christine Maw Print Producer: Dennis Soler Client: Adrienne Clarke, Louise Bellingham, Goodwin Gibson
Canadians don't realize that social issues like domestic violence, poverty, and homelessness exist in their communities. Because of that, these issues are being ignored. United Way wanted to change that. So we created the brightest colour in the world in partnership with Pantone® and called it Unignorable. A high-visibility neon that boldly calls for attention yet draws you in with its optimism. With our colour, we then visualized each issue with minimalist design.