#UNIGNORABLE

Public Service/Charity - Series

2019

TAXI
t: 416-342-8294
w: agency.taxi

Canadians don't realize that social issues like domestic violence, poverty, and homelessness exist in their communities. Because of that, these issues are being ignored. United Way wanted to change that. So we created the brightest colour in the world in partnership with Pantone® and called it Unignorable. A high-visibility neon that boldly calls for attention yet draws you in with its optimism. With our colour, we then visualized each issue with minimalist design.

Winner: TAXI
Executive Creative Director: Kelsey Horne, Alexis Bronstorph
Art Director: Dan Cantelon
Copywriter: Marc Levesque
Designer: Rasna Jaswal
Illustrator: Malika Favre
Senior Integrated Producer: Cherie O'Connor
Group Account Director: Adam Ball
Account Director: Leigh Anderson
Broadcast & Content Producer: Joan Digba
VP, Head of Strategy: Christine Maw
Print Producer: Dennis Soler
Client: Adrienne Clarke, Louise Bellingham, Goodwin Gibson