#UnravelHate

Young Blood Advertising - Single

2019

Zulu Alpha Kilo
t: 416-777-9858
w: zulualphakilo.com

Ad Agency: Zulu Alpha Kilo Young Bloods: Caroline Sierra-Bornais Luke McNeill Chief Creative Officer: Zak Mroueh Creative Director: Ian Simpson, Catherine Allen Art Director: Caroline Sierra-Bornais Writer: Luke McNeill Agency Producer: Tom Evans, Revital Grunberg Account Team: Rob Feightner, Nina Bhayana Strategic Planner: Stephanie Gyles Client: Peace Collective, Roman Hessary, Yanal Dhailieh Production House: Zulubot Director: Barbara Shearer Production House Producer: Tom Evans Director of Photography: James Arthurs Casting Director: Barbara Shearer Post-Production Company: Zulubot / Alter Ego Editor: Max Lawlor Colourist/Transfer: Patrick Samaniego Colour Assistant: Evan Spicer Producer: Alanna Homuth Audio Post Facility/Music House: Zulubot Audio Mixer: Dino Cuzzolino PR Agency: Jumpstart Communications PR Team: Tory Crowder

Peace Collective, a Toronto-based clothing brand aimed at making a difference, launched #UnravelHate – a campaign that unraveled a ‘Make America Great Again’ hat stitch-by-stitch and used its thread to create the ‘Welcome to Canada’ toque. An online film revealed the stories of new Canadians and their reactions to both the MAGA hat and the toque. Toques were made available for purchase with profits going to a charity that helps newcomers settle into Canada.