#UnravelHate

Young Blood Video - Single

2019

Zulu Alpha Kilo
t: 416-777-9858
w: zulualphakilo.com

Ad Agency: Zulu Alpha Kilo Young Blood: Caroline Sierra-Bornais Young Blood : Luke McNeill Chief Creative Officer: Zak Mroueh Creative Director: Ian Simpson, Catherine Allen Art Director: Caroline Sierra-Bornais Writer: Luke McNeill Agency Producer: Tom Evans, Revital Grunberg Account Team: Rob Feightner, Nina Bhayana Strategic Planner: Stephanie Gyles Client: Peace Collective, Roman Hessary, Yanal Dhailieh Production House: Zulubot Director: Barbara Shearer Production House Producer: Tom Evans Director of Photography: James Arthurs Casting Director: Barbara Shearer Post-Production Company: Zulubot / Alter Ego Editor: Max Lawlor Colourist/Transfer: Patrick Samaniego Colour Assistant: Evan Spicer Producer: Alanna Homuth Audio Post Facility/Music House: Zulubot Audio Mixer: Dino Cuzzolino PR Agency: Jumpstart Communications PR Team: Tory Crowder

Peace Collective, a Toronto-based clothing brand aimed at making a difference, launched #UnravelHate – a campaign that unraveled a ‘Make America Great Again’ hat stitch-by-stitch and used its thread to create the ‘Welcome to Canada’ toque. An online film revealed the stories of new - Canadians and their reactions to both the MAGA hat and the toque. Toques were made available for purchase with profits going to a charity that helps newcomers settle into Canada.