Unstandardized Desk

Brand Activation Campaign

2023

Zulu Alpha Kilo, Toronto

Creative Chairman: Zak Mroueh Chief Creative Officer: Brian Murray Creative Director: Jonah Flynn, Michael Siegers Copywriter: Jonah Flynn Art Director: Michael Siegers Account Team: Lisa Walton-Rixon, Erik Dafoe, Shauna McKenna Strategy Director: Maxine Thomas Client: D2L Client: David Demoe, John Baker Industrial Design: Dystil, Miles Keller Production Company: Zulubot Senior Producer: Laura Dubcovsky Content Producer: Colleen Allen Executive Producer: Adam Palmer Director: Jessie Posthumus PR: Walker Sands Media Agency: D2L

The well-known and established D2L Brightspace learning platform personalizes education for every student. So in order to cement D2L as a leader in personalized learning, we created a school desk that could be reshaped and reimagined to meet the unique needs and desires of every student.