Unstandardized Desk

Brand Activation Campaign

2023

Zulu Alpha Kilo, Toronto

The well-known and established D2L Brightspace learning platform personalizes education for every student. So in order to cement D2L as a leader in personalized learning, we created a school desk that could be reshaped and reimagined to meet the unique needs and desires of every student.

Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray
Creative Director: Jonah Flynn, Michael Siegers
Copywriter: Jonah Flynn
Art Director: Michael Siegers
Account Team: Lisa Walton-Rixon, Erik Dafoe, Shauna McKenna
Strategy Director: Maxine Thomas
Client: D2L
Client: David Demoe, John Baker
Industrial Design: Dystil, Miles Keller
Production Company: Zulubot
Senior Producer: Laura Dubcovsky
Content Producer: Colleen Allen
Executive Producer: Adam Palmer
Director: Jessie Posthumus
PR: Walker Sands
Media Agency: D2L