Welcome to Mount Pearl

Online Video Long - Single

2019

Target
t: 709-739-8400
e: OperatorsAreStandingBy@targetmarketing.ca
w: targetmarketing.ca

Mount Pearl is an unknown place in a relatively unknown province, Newfoundland. They have no famous monuments. Or major historical relevance. No real claims to fame. So, how do you put Newfoundland's smallest city on the map? You use your simple nothingness to your advantage. You do a 180 from how municipal governments normally market themselves, and drop a rap video to showcase what you're all about.

Winner: Target
Creative Director: Jason Hill
Art Director: Jason Hill, Grant Cleland
Writer: Sean Atkinson
Agency Producer: Jane Hall, Jessica Hill
Director: TJ Derry
Music/Sound: Didier Tovel
Cinematographer: TJ Derry
Executive Producer: Alison Lawee
Producer: Dead Icon Collective
Audio House: SNDWRx
Editor: David De Carlo
Post-Production: Rooster
Colourist: David De Carlo
Visual Effects: Taylor McWade, David De Carlo
Animation House: Fort York VFX
Animator: Kate Ballard
Account Director: Jane Hall, Jessica Hill
Planner: Noel O'Dea

Winning Entry: youtu.be/NIDBUUfp2nY