White Ribbon Boys Don't Cry

Craft - Cinematography - Single

2019

Bensimon Byrne / Narrative
w: bensimonbyrne.com

White Ribbon is the world's largest movement of men and boys working to end violence against women and girls. Social norms dictate that real men show little to no emotion. They're forced to hide or suppress their feelings, which can have tragic consequences later in life. To provoke conversation and debate, we created a 3-minute film that ponders what boys are allowed to feel, highlighting how a lifetime of outdated social instructions can lead to the most toxic form of masculinity.

Winner: Bensimon Byrne / Narrative
Executive Creative Director: Joseph Bonnici
Creative Director: David Mueller, Debbie Chan
Writer: Matt Doran, David Mueller
Director: Hubert Davis
Production Company: Untitled Films
Art Director: Debbie Chan
Agency Producer: Michelle Pilling
Post-Production: Rooster Post
Editor: Michelle Czukar
Audio House: Berkeley Inc.
Audio Director: Jared Kuemper
Strategist: Brittany Dow
Project Manager: Sara Leroux
Public Relations: Narrative
Managing Director (Narrative): Sarah Spence
Account Director (Narrative): Andrea Lee
Account Manager (Narrative): Tony Koutoulas, Jackie Kleinberg
Associate Account Manager (Narrative): Vanessa Kissoon
Account Coordinator (Narrative): Madeleine Porter