IKEA DRÄG

Experiential/Event - Single

2018

Rethink
w: rethinkcanada.com

To celebrate Pride, drag queens made stunning outfits, not out of clothes but out of IKEA products. This is DRÄG: a celebration of LGBTQ+ pride and it’s beautiful possibilities. Because being yourself makes beautiful things happen.

Company: Rethink
Client: IKEA
Creative Director: Aaron Starkman, Ian Grais, Chris Staples
Art Director: Skye Deluz
Writer: Kyle Simons
Strategist: Hannah Newport
Amplification Strategist: Aliz Tennant
Broadcast Producer: Heather Blom, Anne Marie Martignago
Production Company: R+D Productions
Director: James Cooper
Editor: Stephen Parker
Director of Photography: Istoica
Line Producer: Arnika Tamatoa
Post-Production: R+D Productions
On-Line: Stephen Parker
Grading: Alter Ego
Account Director: Sarah Riedlinger, Caleb Goodman, Marie Lunny
Account Manager: Becky Rudson

Winning Entry: thisisourawardspage.com/ikea_drag