Window Shopping

Entire Advertising Campaign

2022

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: IKEA Canada, Johanna Andrén, Jordan Sequeira, Marissa Fischer, Brooke Lougheed, Lisa Huie Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Creative Director: Joel Holtby, Zachary Bautista Art Director: Zachary Bautista Associate Creative Director: Geoff Baillie Writer: Geoff Baillie Strategist: Jay Fleming, Shereen Ladha Integrated Producer: Terri Winter, AJ Merrick Group Account Director: Kiara Wilson Account Director: Megan Christopher, Tracey Cronin Account Supervisor: Erica Francis Account Manager: Chaityadeep Singh Mainee Production House: Undivided Creative Inc. Director: Jeremy Thompson Director of Photography: Jeremy Thompson Producer: Christa Lindsay Printer: ProPrint Audio House: Vapor Music Media Agency: Carat Digital Performance Strategist: Kevin Martins

When IKEA opened a new store in downtown Toronto, we wanted to show the city how IKEA products could help make the most of urban, small-space homes. Introducing IKEA Window Shopping. We put IKEA's iconic showroom displays inside real downtown homes, with residents living inside. The windows of the homes became living billboards, with decals on the window highlighting products inside.