World’s worst RFP
Craft - Copywriting Video - Single
Zulu Alpha Kilo
Winner: Zulu Alpha Kilo Creative Director: Zak Mroueh CD/Art Director: Rodger Eyre CD/Writer: Gerald Kugler Agency Producer: Christina Hill, Bette Minott Account Team: Violet Karbalaei Production Company: Zulubot Director: Zak Mroueh Director of Photography: James Klopkp, Nathanael Chadwick Producer: Bette Minott, Christina Hill Audio Mixer/Boom: Paolo Di Teodoro Casting: Jigsaw Casting Casting Director: Shasta Lutz Video Post Facility / Editing Company: Zulubot Editor: Marissa Bourgougnou Compositor / Online: Zulubot Colourist/Transfer: Alter Ego, Connor Fisher Audio Post Facility/Music House: Zulubot Engineer: Stephen Stepanic Ad Agency: Zulu Alpha Kilo
Zulu Alpha Kilo continues its crusade against poor pitch practices with the World’s Worst RFP, a video satirizing the ridiculous process that hurts both clients and agencies. What started as a self-promotional spot for an award show ignited conversations in the advertising industry worldwide and a companion website turned those conversations into action.