Worn Down By Words

Cause-Related Advertising - Series

2023

Zulu Alpha Kilo, Toronto/Vancouver/New York

Chief Creative Officer: Zak Mroueh Creative Director: Zak Mroueh Executive Creative Director: Stephanie Yung Head of Design: Stephanie Yung Art Director: Andrea Por Copywriter: Christina Roche Design Director: Jeff Watkins Illustrator: Nabil Elsaadi Account Team: Alexa Macdonald, Amy Nguyen, Rob Feightner Client: Black Business and Professional Association, Canadian Congress on Inclusive Diversity and Workplace Equity, Toronto Metropolitan University's Diversity Institute, Pride at Work Canada; Nadine Spencer, Alex Ihama, Wendy Cukier, Colin Druhan Agency Producer: James Graham, Kenneth Haz, Jason Pearson Printing Company: CJ Graphics Studio Operator: James Graham Studio Artist: Jeannette Downes, Ashleigh O’Brien Photographer: Fuze Reps, Arash Moallemi

Microaggressions are referred to as a death by a thousand papercuts due to their subtle, repetitive nature. A traveling art exhibit, Worn Down by Words demonstrated the harmful impact of these slights and raise awareness for The Micropedia, the first encyclopedia of microaggressions. Beautifully crafted paper silhouettes featured common microaggressions with descending layers revealing a person's internalized harm. A plaque with QR codes pushed to The Micropedia so visitors could learn more.