You Gotta See What We See
Copywriting for Broadcast - Single
2023
Bensimon Byrne and Fela, Toronto, ON
w: bensimonbyrne.com
Ad Agency: Bensimon Byrne Chief Creative Officer: David Rosenberg Creative Director: Lorne Covant Associate Creative Director: Ana Segurajauregui Sanchez Art Director: Nina Hang Copywriter: Megan Radisa, Jessica Fraioli Agency Producer: Katie Link Business Lead: Kylee Berencsi Project Manager: Jennifer Guth, Melissa Carmichael VP, Client Service: Laura Robinson PMO Director: Jordan Lane Production Company: Fela Director: Director X Written & Performed by: Mustafa 2nd Unit Director: Kit Weyman Executive Producer: Taj Critchlow, Fuliane Petikyan COO: Dean Rosen Head of Production: Amir Karimi Line Producer: Matt Wiele Creative Consultant: Murry Peeters Assistant Director: Sarah Kravetz Director of Photography: Shady Hanna First Assistant Camera: Richard Michael Gonzales Second Assistant Camera: Ashley Mach Drone Pilot: Trevor Harris Drone Camera Operator: Ian Morris Wardrobe Designer: Priya Howlader Hair & Makeup: Kathy Nguyen Location Manager: Lance Creighton Editing Company: Nimiopere Editor: Nick Yumul Editing Company: Company 3 Colourist: Dave Hussey VFX Company: CameoFX Visual Effects: Sergii Mashevskyi VFX Company: Darling VFX Online Artist: Lauren Rempel Online Assistant: Cam D'Andrade Sound Design & Original Music: Oso Audio Creative Director: Daenen Bramberger, Harry Knazan Music Producer: Omid Geadizadeh Executive Producer: Hannah Graham Producer: Lauren Dobbie Account Director: Marcela Correa Associate Director: Mariana Netherland Sr. Media Planner: Karinabelle Cruz Client: Destination Toronto VP, Global Marketing: Paula Port Associate Director of Global Marketing and Partnerships: Stanton Singh Senior Manager, Global Marketing: Shannon Szucs Marketing Specialist: Ivie Ndep Director, Content and Communications: Jeremy Maunder
Winning Entry: vimeo.com/845036421/c44acaeaa8?share=copy
Rather than creating a traditional tourism ad, Destination Toronto wanted to show Americans the city through the eyes of creatives who love it. You Gotta See What We See engages Director X to share his vision for how he sees Toronto as a city within a city. Collaborating with Mustafa, a profound prose was penned to accompany his vision for a split-screen POV of the city. The film is a love letter that demonstrates how the stories of Torontonians are all interconnected.