Cause-Related Advertising - Single


LG2, Quebec/Montreal/Toronto
t: 514-281-8901
e: dvt@lg2.com
w: lg2.com

VP, Creative: François Sauvé VP, Account Services: Marie-Christine Cayer Creative Director: Frédéric Tremblay Copywriter: Olivier Giguère Art Director: Colin Beaudin Account Services: Carl Milette, Kathryne Beaulieu Agency Producer: Lina Piché Editor: Olivier Binette Director: Raphaël Ouellet Assistant Director: Saskia Von Lignau Production House: Gorditos Producer: Adam-Gabriel Belley-Côté Post-Production: Shed Sound Production: Circonflex Engineer: Pierre-Hugues Rondeau Stylist: Michelle Tremblay Art Director: Éric Sénécal Client: Société de Sauvetage

This spot aims to raise awareness of water safety rules among the segment most often involved in boating accidents: young people ages 18 to 34. In most cases, the outcome could have been avoided if the victims had respected the cardinal rules.