Print Advertising - Series
Population Above 500,000
Company: Masse Agency Copywriter: Frédéric Masse Art Director: Catherine Lemieux Graphic Designer & Art Direction: Antoine Goulet Infographic Designer: Catherine Villeneuve Account Manager: Anne-Marie Roy
This thoughtful campaign promotes the desirable qualities of Candiac, a city located in the suburbs of Montreal. Candiac has as many trees as inhabitants, and its actions are focused on sustainable development. Its slogan is “My city under the trees”, and its official tree, the oak, inspired the shadow effect used in the visuals. Available as a typographic campaign, it shines a light on the advantages of living in this smart, healthy and modern city.