A 9 984 670 km2 typo
Typeface Design-Complete - Single
Following the creation of Destination Canada’s brand identity, we assessed the potential fonts and found that none of them were aligned with Canada’s values. It was more than a typographical research: we wanted something unique, personalized and distinctive. Something embodying our new brand promise: Canada, For Glowing Hearts. The result: a typeface inspired by our roots. Solid. Raw. Intentionally imperfect. One that comes from the heart, to invite the world to come here and meet Canada.
Winner: Cossette Client: Destination Canada VP Design & Branding: Barbara Jacques Art Director: Anne-Marie Clermont, Lionel Michee Account Director: Myriam Veilleux Chief Creative Officer: Peter Ignazi, Carlos Moreno