A 9 984 670 km2 typo

Typeface Design-Complete - Single

2020

Cossette

Following the creation of Destination Canada’s brand identity, we assessed the potential fonts and found that none of them were aligned with Canada’s values. It was more than a typographical research: we wanted something unique, personalized and distinctive. Something embodying our new brand promise: Canada, For Glowing Hearts. The result: a typeface inspired by our roots. Solid. Raw. Intentionally imperfect. One that comes from the heart, to invite the world to come here and meet Canada.

Winner: Cossette
Client: Destination Canada
VP Design & Branding: Barbara Jacques
Art Director: Anne-Marie Clermont, Lionel Michee
Account Director: Myriam Veilleux
Chief Creative Officer: Peter Ignazi, Carlos Moreno