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A 9 984 670 km2 typo

Typeface Design-Complete - Single

2020

Genevieve Goizioux (Cossette)

Winner: Cossette Client: Destination Canada VP Design & Branding: Barbara Jacques Art Director: Anne-Marie Clermont, Lionel Michee Account Director: Myriam Veilleux Chief Creative Officer: Peter Ignazi, Carlos Moreno

Following the creation of Destination Canada’s brand identity, we assessed the potential fonts and found that none of them were aligned with Canada’s values. It was more than a typographical research: we wanted something unique, personalized and distinctive. Something embodying our new brand promise: Canada, For Glowing Hearts. The result: a typeface inspired by our roots. Solid. Raw. Intentionally imperfect. One that comes from the heart, to invite the world to come here and meet Canada.

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