A Beautiful Fit
Rebrand Logo - Series
Founding Partner, Head of Creative: Chris Zawada Sr. Designer: Christian Hanson Sr. Copywriter: Nick Brouard Founding Partner, Head of Strategy: Jack Dayan Brand Manager: Ilana Solomons Founding Partner, President: Mike Leslie Producer: Claire Khan
Midland had successfully established a niche selling to a professional audience of architects and designers, but they reached a market share ceiling. With unmatched knowledge and an operations structure that puts the customer first, Midland needed to express its difference to a broader audience. The brand positioning, A Beautiful Fit, highlights Midland's service promise: a focus on relationships and client commitment. A Beautiful Fit celebrates the ways that beautiful appliances make a home.