A New Look for Transplant Québec | 2020-2021 Campaign
Public Service/Charity - Series
Creative Agency: compagnie et cie Photographer: Kelly Jacob Agent: Consulat Client: Transplant Québec Head of Communications: Annie-Carole Martel
The purpose of this campaign for Transplant Quebec was to remind people of all ages of the importance of communicating to their loved ones their desire to donate their organs. Organ donation at death almost always occurs as a result of a sudden and unexpected event. When an individual has made their wishes known in writing, the process is made easier; if the family knows and remembers discussing their loved one's wishes, they are more likely to agree to the donation.