A&W The Last Straws Installation
Environmental/Signage - Single
A&W is the first restaurant chain in North America to ban plastic straws in favour of 100% compostable and marine-degradable paper straws. It’s a change that will help keep about 82 million single-use plastic straws from landfills each year and protect ocean and freshwater life.To announce the change, we repurposed 140,000 of A&W’s last plastic straws into a 35-foot-long positive message. Inspiring people in front of Toronto’s Union Station.
: Winner: Rethink Creative Director: Ian Grais, Chris Staples, Bob Simpson Art Director: Vic Bath Writer: Sophia Lucken, Jordon Lawson Print Producer: Kerry Bhangu Broadcast Producer: Alex Butt Production Company: TYGH Studio Photographer: Kayla Rocca Videographer: Scott McClellan, Michael Kirsch Production Company: R+D Productions Account Executive: Dan Culic, Lindsay Magrane Strategist: Darren Yada, Aliz Tennant