Adapt Activation

Packaging-Retail Applications - Single

2019

Central Station
w: centralstationto.com

Winner: Central Station Associate Creative Director: Jeff Millar Project Director: Manny Machado Art Director: Rocco Pelle, Erika Jee Production Manager: Samantha Cox, Brianne Price, Jennifer Radford Production Artist: Mike Zyhar, Winfield Tsao, Zoe Zaiss Animator: Edo Cuallo

Launching Nike’s new self-lacing basketball shoe with retail design and an immersive ‘Adapt Lab’ experience.