ADCC Identity

Complete Rebrand Identity Program


Underline Studio, Toronto, ON
t: 416-341-0475
e: studiomanager@underlinestudio.com
w: underlinestudio.com

Creative Director: Fidel Pena, Claire Dawson Designer: Brittany Waldner Client: Advertising and Design Club of Canada

Winning Website: underlinestudio.com/works/the-adcc

Since 1948, The Advertising & Design Club of Canada has dedicated itself to one simple mission: inspiring creativity. Inspired by the club's extensive history and its own wordmark from 1972, the new logo is formed from four squares as its most basic foundation, with a bold, modular and flexible graphic system inspired by modular grids that also allows endless flexibility to function across all of the ADCC's territories.