Alchemy

Complete Brand Identity Program

2021

Underline Studio, Toronto, ON
e: info@underlinestudio.com
w: underlinestudio.com

Creative Directors: Fidel Peña, Claire Dawson Designers: Laura Rojas, Fidel Peña Production Manager: Lucas Abtey Client: Alchemy Canna Co. Printing Company: Flash Reproductions

Winning Website: underlinestudio.com/works/alchemy-cannabis

As a new player in Canada's competitive cannabis retail market, Alchemy distinguishes itself from the competition by providing clients with a fully immersive experience. We designed a brand identity for Alchemy that takes inspiration from the company's name and its product. The wordmark is in a constant state of change, echoing the meaning of the word alchemy—a seemingly magical process of transformation—and the feeling of transcending from one state to another that cannabis can evoke.