American Apparel’s AArt Gallery - ISS Tradeshow

Environmental-Complete Environment Design - Single


LG2, Quebec/Montreal/Toronto
t: 514-281-8901
e: concoursmtl@lg2.com
w: lg2.com

Executive Creative Director: Nick Paget Creative Director: David Kessous Architecture: Hélène Fortin, Mariana Gariépy, Olivier Paré Art Director: Guillaume Lavallée, Marine Intartaglia Layout Artist: Sarah Paré-Tremblay Strategic Planning: Lily Barrière Groppi, Guillaume Dubé Chief Creative Officer: Marc Fortin, Luc Du Sault Vice President, Executive Creative Director: Nicolas Baldovini, Marilou Aubin Vice President, Strategy: Sophie-Annick Vallée Vice President, Account Services: Julie Pilon, Marie-Christine Cayer Account Services: Joanie Couillard, Émilie Masse, Jo-Annie Tétreault, Catherine Alarie, Adrien Roche Production Company: Derse Exhibits Producer & Director: Thad Gessel Creative Director: Dominique Bulmer Copywriter: Kristian Andersen Account Manager: Cécile Aubin Production Company: Makers Photographer: GoodBird Productions PR Agency: Wild Child Group Digital Strategist: Studio Five Ltd. Activation Agency: Studio Five Ltd. Client: Gildan

In a sea of booths featuring countless products, the AArt Gallery stood out for its homage to art gallery aesthetics to highlight one product: the classic black 2001 t-shirt. And it showcases its iconic status in a minimalist, premium environment. The gallery-like layout, staging, pedestals, labels and display cases are all designed to immerse the visitor in a contemplative state at the heart of American Apparel's new direction.