Amour Liquide

Beverages-Alcohol - Series

2023

Land and Caserne, Austin/Montreal

Design Studio: Land, Caserne Creative Director: Ugo Varin Lachapelle, Léo Breton-Allaire Photographer: Blouin Heartz Designer: Jean-Michel Mercier Creative Director: Land Illustrator: Land Client: Amour Liquide

Amour Liquide's mission is as simple as it gets: to encapsulate bar-quality cocktails in a both charming and convenient package. Effortless mixologic refinement has never been so accessible – and delicious. The visual identity is a mix of different eras. The illustration is inspired by mythology and recalls old drawings. The color palette is a tribute to the 70s and to this generation of peace and love echoing the name of the product.