Antler Up

Logo - Single

2022

DDB Canada, Edmonton, AB
t: 780-424-7000
e: edmonton.info@ddbcanada.com
w: ddbcanada.com

Creative Director: Eva Polis Art Director: Howard Poon Designer: Adnan Huseinovic, Tyler Balser, Mike Berson Agency Planner: Helene Leggatt, Nadine Morris Account Director: Kimi Dang Client: Edmonton Football Club, Trevor Seiben

It was time for the Edmonton Football Club to retire a controversial name. This rebrand needed to create excitement – and acceptance – among loyal and prospective fans. And community pride. And lead the way in CFL team branding. The mark represents the boldness and strength of the team.