Logo - Single
Creative Director: Eva Polis Art Director: Howard Poon Designer: Adnan Huseinovic, Tyler Balser, Mike Berson Agency Planner: Helene Leggatt, Nadine Morris Account Director: Kimi Dang Client: Edmonton Football Club, Trevor Seiben
It was time for the Edmonton Football Club to retire a controversial name. This rebrand needed to create excitement – and acceptance – among loyal and prospective fans. And community pride. And lead the way in CFL team branding. The mark represents the boldness and strength of the team.