Complete Rebrand Identity Program
DDB Canada, Edmonton, AB
Creative Director: Eva Polis Art Director: Howard Poon Designer: Adnan Huseinovic, Tyler Balser, John Naboye, Mike Berson Copywriter: Eva Polis Agency Planner: Helene Leggatt, Nadine Morris Account Director: Kimi Dang Digital Artist: Adam Gaumont Digital Specialist: Nick Ross Production Company: Panoramic Media, Pirate Group Post-Production Company: PostPro Media Acknowledgement: Trevor Seiben Edmonton Football Club Client: Edmonton Elks
It was time for the Edmonton Football Club to retire a controversial name. This rebrand needed to create excitement – and acceptance – among loyal and prospective fans. And community pride. And lead the way in CFL team branding. The mark represents the boldness and strength of the team. And helped lead the charge in a new era for the most winning football club in CFL history – with Antler Up serving as the rallying cry.